Friday, November 3, 2017

Where does advertising go wrong?

Where does advertising go wrong?


Most of the points listed below are the opposite of the five key elements of advertising success I spoke about above. By under- standing the most common advertising mistakes you will be able to devise strong focus for your advertising needs. Advertisements and commercials go wrong mostly because they:

  1. are done on impulse, i.e. not enough time is spent planning the advertising
  2. are aimed at the wrong people
  3. are cluttered and confusing
  4. feature in the wrong medium
  5. feature in only one advertising medium
  6. are seen at the wrong time
  7. don’t stand out from the crowd
  8. don’t give the customer a reason to act immediately
  9. don’t make the product or service appealing enough to interest the consumer
  10. are stopped before the advertising can work, that is, a lack of repeat advertising. 

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